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对真人秀节目拍摄地旅游热的冷思考

时间:2020-03-11 18:40来源:毕业论文
真人秀节目拍摄仅仅是一种营销手段,作为营销手段来看,真人秀拍摄会为旅游地带来一定的积极影响,但如果认为真人秀拍摄是旅游地发展的根本因素则显得目光短浅,并不利于旅游

摘要明星真人秀凭着着独到的特色引起众多观众的一直关注,随着真人秀节目的日益火爆,不仅电视台获得了丰厚的利润,为真人秀提供拍摄地的景区也迎来的游客的暴增。在这种前提下,不少地方政府、旅游开发公司开始围绕真人秀拍摄构建旅游地发展蓝图,将真人秀视为旅游地发展的根本影响因素。基于此背景,首先针对本文的研究意义、目的以及采用的主要方式进行简单的阐述;其次则针对国内外在此课题的研究现状进行综述;然后,通过调查报告的方式对该问题进行广泛调查,并根据调查结果进行详细分析;最后则针对真人秀节目对拍摄地旅游的影响进行相关思考,在思考过程中,除了对相关影响的一般性思考之外,更重视对该问题的冷思考,通过冷思考更加清晰的解析该问题。通过调查和研究了解到,真人秀节目拍摄仅仅是一种营销手段,作为营销手段来看,真人秀拍摄会为旅游地带来一定的积极影响,但如果认为真人秀拍摄是旅游地发展的根本因素则显得目光短浅,并不利于旅游地的长期发展。46413
毕业论文关键词:真人秀;冷思考;旅游影响
ABSTRACT Star of reality show with a unique characteristic caused many of the audience has always been a concern, with increasingly popular reality show, not only television won the huge profits, is a reality show with the surge in the shooting of attractions also ushered in the tourists. Under this premise, a lot of local governments, tourism development companies began to build a blueprint for the development of the reality show, the reality show as a fundamental impact on the development of tourism. Based on this background, first of all in view of the significance of this study, purpose and the main ways were simple exposition; followed by both at home and abroad on this subject are reviewed; secondly, by way of investigation report on the problem of extensive investigation and survey results are analyzed in detail according to; finally, for reality show on photographs of the impact of tourism on thinking, in the thinking process, in addition to the general consideration of influencing, pay more attention to the Cold Thinking on the issue, by cold thinking more clearly resolved the problem. Through investigation and research about, shooting reality show is just a marketing tool, as a means of marketing, reality show shooting for tourism zone to some positive impact, but if you think that reality show shooting is the basic factor of the development of tourism is short-sighted, is not conducive to the long-term development of tourism.
Key words:Reality show;Cold thinking;Tourism impact
目  录
第一章  绪论    1
1.1研究背景和意义    1
1.1.1背景    1
1.1.2意义    1
1.2研究目的及方法    2
1.3研究框架    2
1.4研究的创新点及不足    3
第二章  真人秀节目及其对旅游地影响的现状分析    5
2.1真人秀节目的概念    5
2.2真人秀节目的特点    5
2.3真人秀节目对旅游地影响的国内外研究分析    5
2.3.1 国外研究分析    5
2.3.2 国内研究分析    6
2.3.3 研究总结    7
第三章  调查问卷及结果分析    8
3.1调查问卷设计与实施    8
3.2调查结果分析    8
3.2.1 分析吸引游客前去旅游目的地的根本原因    8
3.2.2 分析真人秀节目是否有助于旅游目的地的发展    9
3.2.3 分析真人秀节目对于旅游产业的影响    10
第四章  真人秀节目热潮下的冷思考    12 对真人秀节目拍摄地旅游热的冷思考:http://www.751com.cn/guanli/lunwen_48120.html
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