摘要：现代婚庆业是会展活动与百姓幸福息息相关的产业之一，也是富有文化且极具创意的文化创意产业。而近年来，文化创意产业正在着不成为我国经济的支柱产业，国家开始重视文化创意的发展。本文将介绍现代婚庆产业发展背景及行业现状，通过SWOT分析给出发展策略；对整个婚庆产业链进行简要分析，并指出其相比传统婚庆行业的创新点；以婚庆策划作为重点研究方向，从软创新和硬创新两个方面分析其产业创新趋势和运行模式；通过实际调研的婚庆活动数据，综述婚庆业创新发展取得的成就和存在的问题；通过具体案例分析，提出婚庆业创新发展路径选择，并给予企业发展对策与建议。35098
毕业论文关键词：婚庆行业；文化创意产业；技术创新
The research of Cultural Creativity and Innovation Technology in Modern Wedding Industry
Abstract:Modern wedding industry is one of the most closely related industry to people’s happiness and life,it is also the cultural creativity industry which full of culture and creativity.In recent years, cultural innovative industry is very important and it would become a pillar industry of Chinese economy. Therefore the country start to pay more attention to the development of the cultural creativity. This article will  describes the background and the status of modern wedding industry, given the development policies through SWOT analysis; analyses the whole wedding industry chain briefly, and points out its innovation compared to the traditional wedding industry; regard the wedding planning as a key research direction, analyses its industrial innovation trends and operating mode from two aspects of soft innovation and hard innovation ; by actual research data from weddings, describe wedding industry’s achievements and problems; through specific case studies, put forward a new innovative development selection and give the enterprise countermeasures and suggestions to achieve a better development.
Key words: wedding industry,cultural innovative industry,innovation technology
目   录
摘要    1
一、绪论    3
（一）研究背景    3
（二）研究意义    3
（三）研究综述    4
二、现代婚庆业的现状及特点    7
（一）现代婚庆业的概念    7
（二）现代婚庆业的现状    7
（三）现代婚庆业的特点    8
（四）现代婚庆业的SWOT分析    8
1、优势    8
2、劣势    9
3、机会    10
4、威胁    12
5、现代婚庆业的发展策略    13
三、婚庆策划的文化创意与技术创新    15
（一）婚庆产业链简述    15
（二）婚庆策划的文化创意    15
1、婚礼主题的创新    15
2、主题色调的创新    16
3、婚礼仪式流程的创新    16
4、创意个性定制    17
5、音乐    17
6、视频    17
7、花艺    18
8、软件系统    18
（三）婚庆策划的技术创新    19
1、婚礼场地    19
2、人员团队    19
3、灯光设备    20
4、婚礼道具    20
四、关于婚庆花费的数据调查    22
（一）数据来源    22
（二）婚礼现场总费用    22
（三）婚礼现场布置费用    23
（四）婚礼灯光设备费用    24 现代婚庆业文化创意与技术创新研究+SWOT分析:http://www.751com.cn/jingji/lunwen_32894.html