传播学视角下弹幕视频研究

摘要:现今随着网络技术的不断发展，一种新颖的视频模式——弹幕视频进入了人们的视野中。以 Acfun、Bilibili 为代表的弹幕视频网站在年轻一代中以燎原之势迅速流行，各大主流视频网站也顺势增加了弹幕功能，注重互动的弹幕视频已然成为网络视频发展的新趋势。67335

本文第一章从弹幕视频的概念入手，并阐述其发展历程，通过弹幕视频网站的流量数据分析和弹幕类型的列示将弹幕视频形象化。第二章从技术、亚文化、营销角度探讨弹幕视频兴起的背景。第三章作为本文的重点，从传播学角度深入分析弹幕视频的特点和传播模式。作为新型视频的观看形式，弹幕视频也饱受争议。侵权、言论监管难、干扰视频正常观看等现实问题成为制约弹幕视频发展的瓶颈，如何构建弹幕视频传播的规范化顺理成章地成为笔者需要解决的问题。论文第四章从提升个人媒介素养、技术手段等方面入手，为弹幕视频的发展出谋划策，希望能够为以后弹幕视频研究起到抛砖迎玉的作用。

毕业论文关键词: 弹幕视频;网络视频;传播模式

The Research of Barrage Video from Communication Vision

Abstract:With the progress of the whole Internet industry, a new video mode—bullet screen

comes into people’s vision. As more and more people notice the Acfun、Bilibili and other bullet screen sites, The traditional video website also launch their own bullet screen system.

The first chapter starts with the concept of elastic screen video, and expounds its development course, through the barrage video website traffic data analysis and barrage types listed in the barrage of video imagery.Chapter two is intended to explore the background of barrage video and its propagation characteristics from technology, subculture, marketing.As a new video viewing method, barrage video is also controversial. The third chapter, as the focus of this paper, analyzes the characteristics and modes of communication of video from the Angle of communication. Also there are some problems existing in barrage video , how to build video

transmission of the logical is the part of the solution, which I proposed my solutions.Chapter four makes plans to barrage video from the promotion of inpidual media literacy, technical means and other aspects. I believe this paper can serve as a modest spur to induce someone to come forward with his valuable contributions.

Keywords：Online video;Barrage video;Communication mode

绪论 1

一、弹幕视频的发展现状 2

（一）相关概念的界定——“弹幕”、“弹幕视频” 2

（二）弹幕视频的发展历程 2

（三）弹幕网站流量数据分析 4

（四）弹幕的主要类型 6

二、弹幕视频兴起的原因分析 8

（一）技术引擎助力互动新探索 8

（二）弹幕亚文化的文化策略 8

（三）市场竞争下的传媒体验营销需求 9

三、弹幕视频的传播特点及传播模式 10

（一）弹幕视频的传播特点 10

1、即时互动性 11

2、碎片化 12

3、表达的多样化 13

（二）弹幕视频的传播模式传播学视角下弹幕视频研究:http://www.751com.cn/xinwen/lunwen_75480.html