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品牌延伸文献综述和参考文献(2)

时间:2020-01-06 21:18来源:毕业论文
[10]Kevin Lane Keller. Strategic Brand Management.Pearson Education Limited. 2013:433-470 [11]Dr. Sandra Bell.International Brand Management of Chinese Companies.Physica-Verlag Heidelberg.2008:185 [12

[10]Kevin Lane Keller. Strategic Brand Management.Pearson Education Limited. 2013:433-470

[11]Dr. Sandra Bell.International Brand Management of Chinese Companies.Physica-Verlag Heidelberg.2008:185

[12]Franziska Völckner and Henrik Sattler (2006) Drivers of Brand Extension Success. Journal of Marketing: April 2006, Vol. 70, No. 2, pp. 18-34.

 


品牌延伸文献综述和参考文献(2):http://www.751com.cn/wenxian/lunwen_44660.html
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