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体验营销文献综述和参考文献(2)

时间:2019-12-09 21:11来源:毕业论文
[19] Rentschler R, Radbourne J:Carr R:Rickard J.2002.Relationship marketing,audience retention and performing arts organization viability International Journal of Nonprofit and Voluntray Sector Market

[19] Rentschler R, Radbourne J:Carr R:Rickard J.2002.Relationship marketing,audience retention and performing arts organization viability International Journal of Nonprofit and Voluntray Sector Marketing 7(2):118-130.

[20] Peterson RA.1986.From impresario to arts administrator:formal accountability in nonprofit cultural organizations.In Nonprofit Enterprise in the arts:studies in Mission and Constraint,

DiMaggio PJ(ed.).Oxford University Press:London.

 


体验营销文献综述和参考文献(2):http://www.751com.cn/wenxian/lunwen_43176.html
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