美团和大众点评网整合的实证研究

摘要：本文对美团和大众点评网整合前后的现状，使用情况及未来发展进行实证研究。美团和大众点评作为时下用户量最高的团购网站，它们各有各的特色。通过网上文献的查阅研究美团和大众点评网整合前后的经营战略，商业模式和融资情况，采用归纳总结的方法对美团和大众点评网整合后的运营状况进行分析。通过研究，发现美团和大众点评整合后，在用户信息量，优惠政策力度上都有了巨大的提升。新美大（美团与大众点评网整合后的名称）成立后，整合将是未来团购网站生存的必然趋势。而对美团和大众点评整合的实证研究也能进一步从中学习到它们的成功经验。50512

毕业论文关键词：美团；大众点评网；新美大；团购；O2O

Research about the merge between MeiTuan.com and DianPing.com

Abstract: in this paper, the MeiTuan.com and the DianPing.com before and after the integration of the status quo, the use of the situation and the future development of empirical research. MeiTuan.com and DianPing.com as the highest amount of current users buy site, they have the advantage of each. Through literature online access to research MeiTuan.com and DianPing.com integration and business strategy, business model and financing by summarizing method carries on the analysis to the operational status of MeiTuan.com and DianPing.com integration. Through the study, found that MeiTuan.com and DianPing.com after the integration, in the amount of user information, preferential policies have been greatly improved. CHINAINTERNETPLUS (MeiTuan.com and DianPing.com integration after the name) was established, the integration will be the inevitable trend of the future that the group buys a website to survival. And the empirical study of the integration of MeiTuan.com and DianPing.com can further learn from their successful experience.

Keywords: MeiTuan.com; DianPing.com; CHINAINTERNETPLUS; O2O

一、绪论 1

（一）课题的研究目的和意义 1

1、目的 1

2、意义 1

（二）课题的研究现状和发展趋势 1

1、课题研究现状 1

2、课题发展趋势 1

（三）课题的可行性研究 2

1、课题的市场调查研究 2

2、课题的统计性研究 2

二、美团和大众点评网的经营战略整合分析 3

（一）美团经营战略分析 3

1、经营战略 3

2、优势 3

3、美团经营战略面临的挑战 4

（二）大众点评网经营战略分析 4

1、经营战略 4

2、优势 5

3、大众点评网经营战略面临的挑战 5

（三）新美大经营战略分析 6

1、新美大经营战略 6

2、新美大经营战略优势 7

三、美团和大众点评的商业模式整合分析 8

（一）美团商业模式分析 8

1、商业模式美团和大众点评网整合的实证研究:http://www.751com.cn/guanli/lunwen_53874.html