of the nation. Machine Tools A nation, an industry's image and design level. Machine Tools formed by the two style factors. First, the level of Technology and then the second is inseparable from the then fashionable style. in order to achieve their scientific value, the integration of Art and cultural values, cultural elements of how to use it is particularly important .
2.2.4 Product Modeling maintain brand identity
Product design theory tells us that design is no longer a simple modeling activities, but should be incorporated into the design to manufacturing, promotion, use the final product of this great cycle of waste recovery process is a means of brand management. Many companies ignore this. For example, many agricultural products on the market, if torn off the label, you can not determine which manufacturers it is, modeling the lack of uniqueness of the brand, so when the product design should be noted The question is: Can the product reflects the brand's characteristic shape. To embody the characteristics of the brand to note two points: that is to focus on elements of the unity of the whole product. that is required in the form of agricultural products, colors, materials, details of the select favorable corporate image recognition; second in a series of unified brand image to maintain. In addition, this is a long-term project, we need sustained efforts. 3.Conclusion
Over the past 30 years, the Development of machine tool design to take a certain amount of achievements worthy of recognition. Since joining the WTO, China's agricultural enterprises will face multiple pressures, the pressure is the most important companies from abroad. A new environment, new design. famous scientist Yang said: "21st century will be the century of industrial design, industrial design, an emphasis on the countries will be the laggards." this is for countries, for the machine design Industry and is also the same reason.
References
[1] Wu Qiong. Industrial Design - enhance the value of China's manufacturing Industry an important way [J]. Agricultural machinery, 2008, (1) :60-61
[2] who can. The history of industrial design [M]. Beijing: University Press, 2000.
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由于国内、外机械行业的激烈竞争,对机床设计提出了更高的要求。现代工业设计理念的引入,对提高机床设计和加强企业的竞争性起着重要的作用。本文以数控机床为例,分析了该产品设计的现状,用现代工业设计理念来诠释机床设计。在产品绿色设计、人性化设计、语意设计和品牌建设方面做了重点分析和论证。论文网
关键词:现代工业设计理念; 产品设计; 数控机床

1.机床设计的现状,以数控机床为例
随着电子信息技术的发展,世界机床业已进入了以数字化制造技术为核心的机电一体化时代,其中数控机床就是代表产品之一。数控机床是制造业的加工母机和国民经济的重要基础。它为国民经济各个部门提供装备和手段,具有无限放大的经济与社会效应。目前,欧、美、日等工业化国家已先后完成了数控机床产业化进程,而中国从20世纪80年代开始起步,仍处于发展阶段。
1.1对工业设计的重要性认识不足
工业设计是工业革命的产物,是科学技术和文化艺术多学科交叉的新兴学科,其核心任务是产品造型设计。对工业设计的重要性认识的不足,最直接的反映就是产品造型粗放,缺少设计感;色彩单调,缺乏时代性;使用界面混乱,缺乏人文关怀。中国的机床设计在生产和制造上完全不输给国外的企业,缺少的就是工业设计的意识。就市场而言,在功能、性能、质量、技术水平差不多的情况下,产品的造型,色彩,使用的界面的人性化设计就显得越来越重要,甚至直接决定产品的销售量。英国工业设计委员会1998-1999年度对英国企业的工业设计投入与市场收益作比较,该年度采用工业设计的企业,销售额平均增长43%;而未采用工业设计的企业,销售额平均仅增长15%,企业对设计的前期投资,平均在15个月内即口收回,有90%的(工业设计)项目都获得了商业上的成功。这表明:设计对于企业的意义不只是产品表面上的好看,好用,而是实实在在的商业利益。 机床设计英文文献和中文翻译(3):http://www.751com.cn/fanyi/lunwen_32816.html